Instagram auto-reply: what you can do in DMs and comments
Instagram has free ready-made replies for professional accounts, and Meta Business Suite has automations for messages. Below: what each one does according to Meta’s help centers, where they stop, and how to add an AI that answers your store’s DMs with real data.
What Instagram itself offers
- Saved replies: on a professional account, you press and hold a message you sent, tap More and then Save, and create a shortcut. To use it, type the shortcut in the chat and tap the icon that appears (Instagram Help Center).
- Frequently asked questions: up to four questions shown to people about to message your account, each with the answer you write (Instagram Help Center).
Meta Business Suite automations
On a computer, the Meta Business Suite Inbox has automations for people who message your business on Instagram, Facebook and Messenger (Meta Business Help Center):
- Instant reply: a greeting for anyone messaging you for the first time.
- Away message: the reply for when you’re not available.
- Frequently asked questions: suggested questions, each with its answer.
- Custom keywords: a ready-made text when the message contains a word you chose. Desktop only.
- Comment to message: a reply to a comment that contains the hashtags you chose. Desktop only.
According to Meta, when a keyword and the away message both apply, the away message is sent; and if you turn on Meta Business Agent, your existing automations are paused.
Where ready-made replies stop
All of them send a text you wrote beforehand. None of them checks stock, price or shipping, and none builds an order. When the customer asks “do you have it in M?” or “how much is shipping to my ZIP code?”, someone still has to look it up and answer.
AI auto-reply in your DMs
- Answers DMs with your store’s real data: the price, the stock and the versions of each product.
- Follows the conversation: the chosen product, the ZIP code and the payment method stay organized, and the customer doesn’t have to repeat what they already said.
- Builds the order with the items and the total. Once your shipping tool is integrated, it quotes real shipping by ZIP code.
- It builds the order and sends your store’s checkout link. Once your payment provider is integrated, it creates the charge in your own account, and the money goes straight to you. A payment below the total doesn’t complete the order.
Messages keep showing up in the Instagram app. If you reply there, or from the Andavor dashboard, the conversation passes to you: the AI stays quiet in it until you hand it back.
What about comments?
For comments, Business Suite’s Comment to message automation replies when the comment contains a hashtag you chose. Andavor’s AI answers DMs: when a comment asks about price or stock, invite the person there, and the AI answers with your store’s data.
Step by step: AI on your store’s DMs
- Make your Instagram account professional: Business or Creator. It’s free, and you switch it in Instagram itself.
- Create your account at Create account and choose a plan. Personal comes with 14 days free.
- In the dashboard, connect Instagram: you log in with your store’s Instagram and tap Allow; your password stays with Instagram. No Facebook Page needed.
- Bring in your catalog and tell it how your store sells: payment methods, delivery, exchanges and, in the Instructions, when the AI passes the conversation to your team.
- Turn the attendant on for Instagram. You pause it and turn it back on whenever you want.
About Andavor
Andavor provides AI and an app for sales and customer service management, with its own AI trained for sales across different levels of customer service. It answers on WhatsApp, the website chat and Instagram and Facebook.
Questions
Can I auto-reply on Instagram for free?
Yes, with Instagram’s saved replies and frequently asked questions and with Meta Business Suite automations. They are fixed texts: they don’t check stock, price or shipping.
Does the auto-reply answer comments?
In Meta Business Suite, the Comment to message automation replies to comments with the hashtags you choose. Andavor’s AI answers DMs, and someone asking about price in a comment can be invited there, where it answers with your store’s data.
Do I need a business account on Instagram?
You need a professional account: Business or Creator. It’s free, and you switch it in Instagram itself. The connection to Andavor uses your Instagram login and doesn’t require a Facebook Page.
Does Andavor see my Instagram password?
No. You log in on Instagram’s own screen and tap Allow; your password stays with Instagram.
Do messages still show up on Instagram?
Yes. If you reply there, or from the Andavor dashboard, the conversation passes to you, and the AI stays quiet in it until you hand it back.