WhatsApp Business AI: what it is, how to turn it on and when it’s enough

According to the feature’s page on Meta’s website, checked in October 2026, the AI in the WhatsApp Business app:

• Replies to customers at any hour, including questions about the business, such as its address and opening hours.
• Answers questions about products and services, shares recommendations and handles questions about prices, discounts, payment and shipping.
• Asks customers for the details you need for the order.
• Alerts you when your attention is needed and passes the conversation to you in the cases you define.

It learns from your Facebook Page, past chats and your website, and from catalogs, price lists, documents and photos you upload. You choose the tone of its answers and who it answers: everyone, only new customers, or people who come from your ads.

Meta says the feature is available to eligible businesses in select markets, with more markets launching soon, and that some features may not yet be available to all eligible businesses. It doesn’t publish the list of countries or the criteria. If Meta Business Agent doesn’t appear under Tools, your account isn’t among the enabled ones yet. On the phone, it lives in the WhatsApp Business app, not in regular WhatsApp.

When most of your store’s conversations are questions about the business and its products, and you close the sale yourself. Meta itself suggests leaving common questions to the AI and stepping in on higher-value conversations and when it’s time to finish the purchase.

When the answer depends on your store’s system at the moment of the conversation, and you want the sale to finish right there. That’s what Andavor does:

• Checks prices and stock in your catalog before answering and, once your carrier is integrated, quotes real shipping by ZIP code.
• Builds the order with the items, shipping and total.
• Once your payment provider is integrated, it creates the charge in your own account, and the money goes straight to you. A payment below the total doesn’t complete the order.
• Also answers on Instagram, Facebook and your website chat, with every conversation in one dashboard.
• Works on the number your store already has, by QR code or through the official WhatsApp from Meta.
• Every answer keeps a record of what was checked to produce it: price, shipping, order status.

Next to a flow chatbot, criterion by criterion, in Chatbot or AI.

Pick one AI for each number. Two answering the same customer trip over each other: the customer gets repeated answers, and neither knows what the other said.

Andavor provides AI and an app for sales and customer service management, with its own AI trained for sales across different levels of customer service. On WhatsApp, it answers on your store’s number, and it also answers on your website chat and on Instagram and Facebook.