ChatGuru alternative: Andavor’s proprietary AI, trained for sales, guides each conversation
Andavor puts an AI attendant in your store, with proprietary AI trained for sales: it understands what the customer wants, uses your store’s knowledge and guides the conversation based on what each person needs, on WhatsApp, Instagram, Facebook and your website chat. In Andavor’s app, by subscription, you follow the conversations, teach the AI and adjust what it does. ChatGuru, according to its own website, is a WhatsApp automation platform, with a CRM, a chatbot and AI, to bring numbers and team members into one place.
Try Andavor’s AI in your store
Personal comes with 14 days free: the card goes in at sign-up, and nothing is charged during the trial. No setup fee and no long-term contract. Before turning it on, chat with the attendant as if you were a customer: only you see that conversation. Start the free trial
What Andavor’s AI does
Every conversation takes a different path: some customers want to buy, others want to understand, compare or solve a problem. Andavor’s AI is its own and trained for sales: it considers the context of each interaction, from a simple question to a buying decision, and follows the rules your store sets. In the conversation with your customer, it:
- Understands what the customer wrote and asks when information is missing.
- Follows the conversation: the chosen product, the ZIP code and the payment method stay organized, and the customer doesn’t have to repeat what they already said.
- Checks price and stock in your catalog before answering: no figure is written off the top of its head.
- On WhatsApp, Instagram and Facebook, builds the order with the items, shipping and total; once your shipping tool is integrated, it quotes real shipping by ZIP code.
- Shares the installments and payment discounts you set in Accepted payments.
- It builds the order and sends your store’s checkout link. Once your payment provider is integrated, it creates the charge in your own account, and the money goes straight to you. A payment below the total doesn’t complete the order.
- In the website chat, it answers questions with your real catalog and takes the customer to your store’s checkout.
- Answers during the hours you choose, which can be all day, including nights and weekends.
In Andavor’s app, by subscription, you follow and adjust everything, in your computer’s or phone’s browser:
- Follow conversations and orders, and see what the AI checked for each answer: price, shipping, order status.
- Teach the AI under Teach your AI (Ensinar sua IA): it reads your store’s website, documents and images and builds a list of what it learned; you check off what’s right, and nothing reaches customers before you approve it.
- Take over any conversation on WhatsApp, Instagram and Facebook (Assumir conversa), and the AI stays quiet in it until you hand it back (Devolver para a IA).
- Ask your attendant, in an open conversation, where an answer came from; when you tell it what’s right, it proposes the fix where that information lives, and nothing changes until you apply it.
- Choose which channels it answers on, at what hours, and who it never answers.
It doesn’t make things up: price, stock and shipping come from a lookup in the system. When it passes the conversation to your team is up to you, in the Instructions.
Andavor and ChatGuru side by side
| Criterion | Andavor | ChatGuru |
|---|---|---|
| The AI that answers | Yes: its own AI, trained for sales, on every plan and on infrastructure operated by Andavor, that talks without a script, remembers what the customer already said and follows your store’s rules. | Summaries and audio transcription with AI, with native OpenAI integration, from Performance up; the AI Assistant, which talks to the customer, is separate, according to its Wiki. |
| Price and stock | Checks your catalog before answering, with no figure off the top of its head: in a WooCommerce store, products come from the website; on other platforms, from the app’s Catalog. | A chatbot with products from the Meta catalog in the conversation, on the official API. |
| Order in the conversation | The AI builds the order with the items, shipping and total on WhatsApp, Instagram and Facebook; in the website chat, it takes the customer to your store’s checkout. | Meta catalog in the conversation (official API) and, with the store integrated, cart recovery to checkout. |
| Shipping | Once your shipping tool is integrated, the AI quotes real shipping by the customer’s ZIP code. | Through API and webhook, with the system you connect; the Wiki lists a ZIP-code lookup among its API examples. |
| Charge in your own account | Once your payment provider is integrated, it creates the charge in your own account; the money goes straight to you, and a payment below the total doesn’t complete the order. | Charges and links over WhatsApp: Asaas and Cielo built in; others, such as Vindi, InfinitePay and PicPay, through integration. |
| Building flows | Not needed: you connect your channels and catalog and tell it how your store sells; a new rule is a text you change. | Menus, intents and keywords, 15 automatic actions and ready-made templates by industry; ChatGuru’s team builds the automations with you. |
| Channels | WhatsApp (official from Meta or by QR code), Instagram, Facebook (Messenger) and the website chat, on every plan; the website chat answers with your real catalog and takes the customer to your store’s checkout. | WhatsApp Web, the official API (WABA) or CoEx (both on the same number), with several numbers on one screen. |
| Team and CRM | You take over any conversation on WhatsApp, Instagram and Facebook, get the ones the AI passes to your team as waiting for you (Precisa de você) and follow conversations and orders in the app. | Several team members per number, round-robin, a Kanban funnel and reports; CRMs such as Pipedrive, HubSpot and Moskit. |
| Starting price | $20.00/month on Personal, with WhatsApp, Instagram, Facebook and the website chat; the plan includes a monthly AI usage limit. | “Plans from R$119/month” (Brazilian reais), from 2, 5 or 10 users; the page doesn’t show each plan’s price. |
| How to start and free trial | Directly on the website, with no setup fee and no long-term contract; Personal comes with 14 days free, and nothing is charged during the trial. | A free 7-day trial, with no commitment and with the team’s help, according to its feature pages; the trial page describes signing up for a plan, with a 100% refund within 7 days. |
The table’s sources, checked on October 28, 2026, are further down, in the list of sources. The Wiki pages on the AI Assistant and the API are marked “Last updated 1 year ago”.
When Andavor makes more sense
- In a clothing store, when “do you have it in M?” and “do you have it in another color?” need an answer with the stock of each product version, and “how much is shipping?” needs a quote by the customer’s ZIP code, once your shipping tool is integrated.
- In a phone store, when “do you have the 256 GB?” and “how many installments?” need the price and stock of each version and the installments you set.
- In a furniture store, when “will it fit in my living room?” needs the dimensions in the product description, and shipping needs a quote by ZIP code with the package weight and dimensions, once your shipping tool is integrated.
- In a building supply store, when the order has several items and the customer wants to know the stock, the price and whether you deliver to the job site.
- When the customer compares products, changes their mind, asks several questions, goes back to an earlier topic or needs guidance: the AI understands what they write and guides the conversation.
- When sales come in at night or on weekends: the AI answers during the hours you choose, including when the store is closed, and the sale doesn’t have to wait until the next morning.
- When the conversation needs to end in a paid order, with the charge in your own account once your payment provider is integrated, and the money going straight to you.
- When your store runs on WooCommerce: you connect the store, and the AI uses your site’s products, variations, stock and orders.
- When customers reach you on WhatsApp, Instagram, Facebook and your website, and you want the same AI on all four from the first plan, with every conversation in one dashboard.
- When you want to sign up directly on the website, with no setup fee and no long-term contract, and start with Personal’s 14 days free.
- When yours is a niche store with a high average order value, and customers already ask questions by message: that’s where it works best.
- When your team is small and nobody has time to build bots, draw flows or write code: you connect your channels and catalog, tell it how your store sells and approve what the AI learned.
- When you want to know where each answer came from: every answer keeps a record of what was checked to produce it, such as price, shipping and order status.
At a niche store that uses Andavor, 194 of the 431 paid orders in September 2026 (45.0%) were closed with the AI, and 82 of those 194 were paid outside business hours. It’s a single store, with no comparison group: the case study explains how we measured.
If your operation is a team that shares WhatsApp numbers, with round-robin, a Kanban funnel and native integrations such as Asaas and Pipedrive, ChatGuru covers that side.
What each one costs
At Andavor, the price is per plan, per month: Personal costs $20.00, Essential $110.00 and MAX $210.00, and they differ in the AI usage included. With setup help and direct support, Business Essential costs $190.00 and Business MAX $290.00; Enterprise is priced together with you.
Every plan includes WhatsApp, Instagram, Facebook and the website chat, with no setup fee and no long-term contract. Personal starts with 14 days free: the card goes in at sign-up, and nothing is charged during the trial. When a month needs more AI usage, you buy usage credits.
Your customers pay at your store’s checkout or, once your payment provider is integrated, into your own account, and your sales revenue goes straight to you: Andavor doesn’t receive it.
On ChatGuru’s plans page (in Portuguese), checked on October 28, 2026, the heading says “Plans from R$119/month” (Brazilian reais): Essencial is from 2 users; Performance, from 5, with up to 3 departments; and Profissional, from 10, with 2 numbers. The page doesn’t show each plan’s price. On the official API, there are Meta/Gupshup fees.
In both, on official WhatsApp, Meta charges WhatsApp’s fees separately, and free allowances follow its rules (Meta’s pricing page). The math is in What AI costs.
How to start without dropping what you use
- Create your account at Create account and choose Personal: it comes with 14 days free, and nothing is charged during the trial.
- Start with a channel where no bot or AI agent answers today. If your website has no chat, Andavor’s goes in with the plugin on WordPress and WooCommerce or with a line of code on other platforms.
- On WhatsApp, keep one AI per number: two answering the same customer trip over each other. Turn Andavor on for a number where no bot or AI agent answers.
- Bring in your catalog and tell it how your store sells: in a WooCommerce store, products come from the website; on other platforms, you add them in the app’s Catalog. Integrate your payment provider to charge and your shipping tool to quote shipping.
- Turn the attendant on and follow the conversations in the app. You can take over any conversation on WhatsApp, Instagram and Facebook, pause a channel whenever you want and cancel in the dashboard at any time.
That way, the trial doesn’t touch the channels your team already handles today.
Where the ChatGuru information comes from
- From ChatGuru: website, plans, free trial, features, WhatsApp, platform, service bot, billing and payments, cart recovery, integrated CRM, conversation summaries with AI and terms of use.
- From its Wiki: AI Assistant and API module, pages marked “Last updated 1 year ago”.
All of them were checked on October 28, 2026, and they’re in Portuguese. Prices and features change: check the official pages before deciding. ChatGuru has no ties to Andavor.
Questions
What is ChatGuru?
According to its website, it’s a WhatsApp automation platform, with a CRM, a chatbot and AI, to bring numbers and team members into one place. At Andavor, the AI is its own and trained for sales: it understands what the customer wants, uses your store’s knowledge and guides each conversation; the subscription app is where you follow the conversations, teach the AI and adjust what it does.
How does ChatGuru work?
You choose between WhatsApp Web, the official API or both, several team members answer on the same number and ChatGuru’s team helps build the chatbot during onboarding. At Andavor, you create your account on the website, connect your channels and catalog, tell it how your store sells and turn the AI on, with no flow to design.
What are ChatGuru’s plans and prices?
On ChatGuru’s plans page, on October 28, 2026: “Plans from R$119/month” (Brazilian reais), with no price for each plan. The free trial is 7 days, with no commitment, according to the feature pages, and the trial page mentions a 100% refund within 7 days. At Andavor, plans start at $20.00/month, with no setup fee and no long-term contract, and Personal comes with 14 days free.
Is ChatGuru good?
According to its website, ChatGuru serves more than 6,000 companies in 9 countries and is an official Meta partner. It depends on what your operation needs: if your store needs an AI trained for sales that understands the customer, answers with your real catalog and, on WhatsApp, Instagram and Facebook, builds the order and, with your tools integrated, quotes shipping and charges in your own account, with no flow to design and starting at $20.00/month, that’s what Andavor does, with 14 days free on Personal to try it.
Does ChatGuru work with the official WhatsApp API?
Yes: ChatGuru is an official Meta partner and works with the official API (WABA), WhatsApp Web or both on the same number (CoEx). At Andavor, WhatsApp is on every plan, on the number your store already has, through the official WhatsApp from Meta or by QR code, and the AI builds the order right there; with your tools integrated, it also quotes shipping and creates the charge.
Does ChatGuru have AI?
Yes: the website describes conversation summaries and audio transcription with AI, with native OpenAI integration, and the Wiki (page marked “Last updated 1 year ago”), the AI Assistant, hired separately. At Andavor, the AI is its own and trained for sales: it understands what the customer wants, checks your catalog before answering and guides the conversation with no flow to design; on WhatsApp, Instagram and Facebook, it also builds the order and, once your tools are integrated, quotes shipping and creates the charge in your own account.
Does ChatGuru have a CRM?
Yes: a Kanban funnel already on the Essencial plan and integration with Pipedrive, HubSpot, Moskit and RD Station CRM. At Andavor, on WhatsApp, Instagram and Facebook, the order is born in the conversation itself: the AI builds the order and, with your tools integrated, quotes shipping and creates the charge in your own account, and you follow conversations and orders in the app.
What are the alternatives and competitors to ChatGuru?
For a store that serves customers over messaging, Andavor is an alternative with its own AI, trained for sales, that understands the customer, answers with your real catalog and guides each conversation, with no flow to design; on WhatsApp, Instagram and Facebook, it also builds the order and, once your tools are integrated, quotes shipping and creates the charge in your own account. In this site’s Alternatives section, Andavor is compared side by side with Octadesk, Digisac and Kommo too.